...and created the next generation of
portable media devices - the Egg.
As the predecessor of the original
portable media player, this combined
thoughtful design with an economic strategy.
We replaced the internal hard drive
with a 3-1 memory card slot allowing the
user to customize their own media libraries
on a less costly storage medium that can
be hot-swapped and shared. This also
reduced component costs by 40%. We then designed
multiple products that utilize the same tooling and product
design in order to approach multiple channels and markets without paying expensive tooling charges.
This is how the Egg was hatched.
Now you can make the Egg your product >>