No, this is not an i-Pod.
> How do we gain popularity when our products just
remind you of the competition?
> How can we make this product stand out when the
largest part of the development costs have already
been spent on the final tooling?
> How do we create deep communication impact when
marketing and channel resources are shallow?
> How can we reinforce a positive brand value for the
shelf life of this and future products?
This is what we do.