In the end, we ended up with the Egg — a personal media
device with a simple form inspired by nature. But looks can
be deceiving. With as many product benefits as there are
ways to cook an egg, the Egg will soon be a favorite. But
our story does not begin with Egg. See how we hard boiled
an early concept into a solid product line.
Click here to find out how SuMaWah hatched the Egg and launched its campaign.